Bluestar Global Logistics engaged our team to refresh their branding to mark the milestone of 25 years providing unparalleled freight services. It was essential that the brand evolution reflected their growth and dependability over the years.
We developed a unique and cut-through brand identity based on extensive competitor analysis and an intimate knowledge of the client’s current operations. Incorporating core values of reliability and confidence, the brand effectively encapsulates the clients’ vision for the future.