BlueCross is one of the largest aged care providers in Victoria offering residential, home care and respite services. In 2019, BlueCross merged with Sapphire Care and required an overarching creative platform that leveraged the strength and values of both brands.
ADZ developed the creative platform ‘Life never gets old’ that repositions aged care by re-evaluating the traditional representation of residential and home care, speaking directly to the end consumer.
Channels
- Radio
- Print
- Digital
- OOH
- In-residence
