Probuild is one of Australia’s largest construction companies with a national pipeline of projects worth $5 billion and an annual turnover of more than $2 billion. Probuild hosts an annual subcontractors’ function to thank those who work tirelessly delivering world-class projects across the country. The requirement was to develop a content campaign that thanked sub-contractors across NSW construction sites, acknowledging the great work they do.
ADZ Collective built a social campaign that featured the active sites in and around Sydney. By visiting the sites and building a strong understanding of the difficulties faced by Probuild and sub-contractors, we were able to build an authentic campaign that helped demonstrate that Probuild acknowledge the great work completed by their sub-contractors and suppliers. From this, ADZ developed a video that was then edited to be used across various social channels in various formats creating multiple pieces of content
Channels
- Digital
- Social Media
- PR
- Video
