Lighthouse Foundation

DESIGN, ADVERTISING CAMPAIGNS

WHAT THEY NEEDED

Lighthouse Foundation provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma-informed and proven to work. With over with over 3,000 Victorian children in desperate need of a foster home, Lighthouse Foundation required key messaging and a creative campaign that help people re-consider foster care in a positive way. 

WHAT WE DID

ADZ Collective worked to deliver creative and messaging that uncovered the five key benefits of being a foster care provider with Lighthouse Foundation. Through a test and learn strategy working with media, we were able to determine which proposition had the strongest response rate, geo-targeting the specific area that require an uplift in in foster carers. 

We then ran an above-the-line campaign with data led creative that helped change the perception of foster care and increase the number of foster care providers. 

Channels 
- Digital
- Print
- OOH
- Social


LET’S MAKE IT REAL
WHERE
YOU CAN
FIND US

OFFICE

Studio 104
9-11 Claremont Street
South Yarra VIC 3141

(03) 9827 4767
admin@adzcollective.com.au

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