Lighthouse Foundation provides homeless young people from backgrounds of long-term neglect and abuse, with a home, a sense of family, and around-the-clock therapeutic care that is individually tailored, trauma-informed and proven to work. With over with over 3,000 Victorian children in desperate need of a foster home, Lighthouse Foundation required key messaging and a creative campaign that help people re-consider foster care in a positive way.
ADZ Collective worked to deliver creative and messaging that uncovered the five key benefits of being a foster care provider with Lighthouse Foundation. Through a test and learn strategy working with media, we were able to determine which proposition had the strongest response rate, geo-targeting the specific area that require an uplift in foster carers.
We then ran an above-the-line campaign with data led creative that helped change the perception of foster care and increase the number of foster care providers.
Channels
- Digital
- Print
- OOH
- Social
